Borders Books (보더스) Case Study
- 최초 등록일
- 2010.12.14
- 최종 저작일
- 2010.12
- 7페이지/
MS 워드
- 가격 1,000원
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소개글
미국의 대표적인 서점인 보더스의 Case Study 입니다.
보더스의 기업 Strategy, SWOT 분석 등의 에세이 입니다.
목차
Porter’s Five Forces
Core Competencies
Effectiveness of the Strategy
SWOT analysis
5 Points to meet profit
본문내용
Borders Books
Borders Group, Inc. is an operator of book, music and movie superstores and mall-based bookstores. It is a leading publicly-traded company headquartered in Ann Arbor, MI. Borders is the second-largest bookstore chain in the United States after Barnes & Noble, selling a wide variety of books, CDs, DVDs, and periodicals, as well as gifts and stationery.
The original Borders bookstore was founded in 1971 by bothers Tom and Louis Borders. The first Borders bookshop was located in two rooms above 209 State Street, north of the State Theater with a meager stock of used books.
참고 자료
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