motor vehicle companies` confronting issues
- 최초 등록일
- 2010.11.29
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- 2006.01
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이 essay는.. 레포트라고 하긴 했는데.. 사실 조금 긴 글입니다.
해외대학에서 경영학 시간에 중간고사로 제출 했던.. 사례 분석 및 해결안 이구요..
설명드리기가 너무 길어서... 인트로에 일부분 적어드릴께요..
The great reputation of two mother companies in Automobiles has suffered tremendously for the past five to six years. General Motors Corp. and Ford Motor Co. has been facing a serious lose in their financial market and their company value image to the customers. The old "dominant automobile company" or "Economic mighty" title has long been faded away.
The main key to this phenomenon has to do with the unchangeable legacy price of automobile companies in America. Great number of automobile companies, especially from Asia, has taken away the customers by offering some unbelievable prices and their A/S policies. When this first happened, American companies were not so concerned for they believed that the quality is the crucial matter when it comes to products that last for more than ten years, cars. However, as time went by, it turned out that those Asian cars were in fact more reliable and strong in comparison to American vehicles. How much more could the customers expect from an automobile company when they receive strong and stable cars with perfect A/S policy at such a low price?
이런 스타일로, 완벽한 footnote.. 표절 의심 전혀 받지 않도록, 인용하는 글들은 100프로 어디서 갖고 왔다고 적었습니다 ^^
제 essay 들은 제가 대학 재학시절때 썼었던 글들입니다. 모두 완벽한 영어(=문법적 실수 0%) 와 깊은 생각을 바탕으로 쓰여진 글들이며 절반정도는 한국외대 영어과 교수님들께 A 이상을 받은 essay 들이며, 나머지 절반정도는 미국 UH 주립대 경영학과 교수님들께 A 이상을 받은 essay 들입니다. 다른 분들과 중복 되지만 않도록 확인하시고 그대로 제출하셔도 문제 없을거 같네요^^
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본문내용
A need to “Change” or “Die”
The great reputation of two mother companies in Automobiles has suffered tremendously for the past five to six years. General Motors Corp. and Ford Motor Co. has been facing a serious lose in their financial market and their company value image to the customers. The old “dominant automobile company” or “Economic mighty” title has long been faded away.
The main key to this phenomenon has to do with the unchangeable legacy price of automobile companies in America. Great number of automobile companies, especially from Asia,
참고 자료
http://online.wsj.com/article/SB113660258941140579-search.html?KEYWORDS=mass+cut+down+workers&COLLECTION=wsjie/6month