싸이월드사례분석(영문)

소개글

싸이월드기업의현상황(CompanyAnalysis,SWOT,UserSegmentation)부터
독창적인미래전략제시(TwostepFlow)
심혈을기울여작성했던리포트예요

보고서내용의깊이나독창성이나상당히뛰어나다고자부합니다
A+평가점수와교수님의특별언급까지있었답니다
외국인친구들과한국인친구들6명이작성했어요
정보의2단계흐름이론을인용하여SNS시장이나아가야할방향으로
PeerAdvertisement를기술했습니다.
영문입니다.

목차

1) Company Analysis
- 1.1 History of Cyworld
- 1.2 Service Offerings
- 1.3 Current Situation
2) SWOT Framework
Strengths
Weaknesses
Opportunities
Threats
3) User Segmentation
4) Future Business Model
- To utilize Opportunity: Peer advertisement
- To overcome Weakness : Closed relationship
Bibliography

본문내용

1) Company Analysis
- 1.1 History of Cyworld
Found in January 1999 by four graduates of the Korea Advanced Institute of Science and Technology(KAIST), CYWORLD is an internet-based social network. Cyworld expanded rapidly after the opening of ‘Minihompy’(Mini-hompage) service, which served as a platform for self-expression and connecting users. In October 2001, digital virtual items that decorated users’ ‘Minihompy’ were introduced. Cyworld made a substantial amount of profit. However, as the number of users increased, it became increasingly difficult for Cyworld to keep its service stable. In August 2003, Cyworld was acquired by SK Communications .

- 1.2 Service Offerings
The existing service offerings include the ‘Minihompy’, blog, plaza and town, etc. Existing contents are focused providing private service for user. Cyworld is looking to improve their offerings via collaborations, introducing ‘Nate connect’ and ‘C log’[Exhibit 1]. C log provides a secure service for storing personal information, allowing customers to limit the exposure of their information to a selected group of people.

참고 자료

Chengqgi Guo, J. Y. (2009). Socializing Online in Various Cultural Contexts: A Cross Nation Study of Social Network Service Development.

Constine, J. (2010, August 10). Facebook Introduces Official Korean Language Page. Retrieved from http://www.insidefacebook.com/2010/08/10/korean-official-page/ on 2010, October 8.

Duncan, G. (2010, June 23). China Mills Huge Fees for Social Network Games.
Retrieved from http://www.digitaltrends.com/international/china-mills-huge-fees-for-social-network-games/ on 2010, October 8.

Hoffmann, S. (2010, March 11). The Insider`s guide to mobile social networking: the 10 Ps. Retrieved from http://mobithinking.com/mobile-social-networking-how-to-guide on 2010, October 8.

SiliconIndia. (2010, October 7). Mobile social networking users to rise in India. Retrieved from http://www.siliconindia.com/shownews/Mobile_social_networking_users_to_rise_in_India-nid-72375.html on 2010, October 8.

Radwanick, S. (2010, April 7). Social Networking Habits Vary Considerably Across Asia-Pacific Markets. Retrieved from http://blog.searchenginewatch.com/100407-081206 on 2010, October 7.

Tong-hyung, K. (2010, March 1). Mobile Internet Explosion Likely in 2010. Retrieved from http://www.koreatimes.co.kr/www/news/tech/2010/05/129_58373.html on 2010, October 7.