[영작문] 월마트(walmart)의 신사업 마케팅전략

소개글

*본인 작성글이 아닐시 환불해 드립니다*
미국 유학시절 마케팅 수업때 작성한 research paper로서, 월마트사가 신규사업인 디지털인화서비스를 도입할때 각종 마케팅 전략(dual distribution, outsourcing, interactive maketing, strategic alliances, time utility, place utility)들이 어떻게 효과적으로 사용되었는지 분석한 페이퍼입니다.
* 페이퍼 작성 관련 비즈니스 매거진 조회자료 4페이지 포함하여 전체 8페이지로 구성되어있습니다*

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Wal-Mart to Enhance Online Photo Service with HP`s Snapfish and Fujifilm
Mar 6, 2006
The updated online service, set to launch in Fall 2006, will provide Wal-Mart customers with a greatly enhanced, easy and affordable way to upload, share, store and get high-quality prints from their digital photos.
FOR IMMEDIATE RELEASE
Contact:
Jolanda Stewart
479-273-4314
BENTONVILLE, Ark., Mar. 6, 2006 - Wal-Mart today announced that its industry-leading online photo service will be enhanced this fall through a new relationship with HP`s Snapfish and Fujifilm. HP`s Snapfish will now provide the online sharing and storing experience for Wal-Mart customers, while Fujifilm will continue to provide the services that link Web ordering to in-store fulfillment throughout the Wal-Mart and SAM`S CLUB photo network.

참고 자료

http://walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=512&contId=6071