Fast fashion(SPA)
- 최초 등록일
- 2010.10.30
- 최종 저작일
- 2010.10
- 16페이지/ MS 파워포인트
- 가격 2,000원
소개글
영어 학원 비즈니스 클래스에서 발표했던
Fast fashion(SPA)의 정의와 Zara case study 입니다.
영어로 되있으니 필요하신 분들 받아가시길~~
목차
1. What is Fast Fashion?
2. What are Fast Fashion’s benefits?
3. How does Fast Fashion work?
4. Case study - Zara
본문내용
What is Fast Fashion?
Fast Fashion or SPA
“Specialty store retailer of Private label Apparel”
- GAP’s former chairman Donald Fisher mentioned
at annual meeting in 1987
Fast fashion is a contemporary term used by fashion retailers
to acknowledge that designs move from catwalk(run away)
to store in the fastest time to capture current trends in the market
- Hines, Tony, and M. Bruce. 2001. Fashion marketing
What is Fast Fashion?
Features
-The most recent trend
-Relatively affordable price
-Remarkable
Fast Fashion companies leave their budget
20~30% to respond the market at any time
* The traditional model was firmly season-based with buying for
spring finalized in August/September of the previous year
Because of their supply system, they can deliver their products
very fast (e.g. Zara takes 15days from designing to stores)
ly
by being flexible and fast
What are Fast Fashion’s benefits?
Flexibility
- www.apparelsearch.com
Speed
-The traditional fashion seasons followed
mer, autumn, winter and spring.
How does Fast Fashion work?
Marketing
- Hines, Tony. 2001. "Globalization: An introduction to fashion markets and fashion marketing."
Fast Fashion cycles have compressed into shorter
periods of 4-6 weeks and in some cases less than this.
How does Fast Fashion work?
Production management
참고 자료
- Hines, Tony, and M. Bruce. 2001. Fashion marketing
- www.apparelsearch.com
- Hines, Tony. 2001. "Globalization: An introduction to fashion markets and fashion marketing."
McMichael, H., Mackay, D. and Altmann, G. (2000),
“Quick response in the Australian TCF industry: a case study of supplier response”