[서울대학교 국제경영] 에어버스 Airbus write-up (영문)
- 최초 등록일
- 2010.07.25
- 최종 저작일
- 2010.06
- 2페이지/ 한컴오피스
- 가격 2,500원
소개글
서울대학교 박남규 교수 국제경영 수업에서 하버드 비즈니스 리뷰 읽고 영문으로 작성해가야 하는 과제물입니다. check plus(가산점) 받았습니다.
목차
1. Why is Airbus interested in building the A3XX? What are its objectives?
2. How many aircraft does Airbus need to sell in order to break even on the investment? Is this number greater or less than your estimate of total demand for very large aircraft (VLA) over the next 20 years?
3. As Boeing, how would you respond to this situation? How does your answer depend on what you think Airbus is likely to do?
4. In the perspective of this course, which airline company would be more competitive in global markets for the next decade? And why?
본문내용
1. Why is Airbus interested in building the A3XX? What are its objectives?
There were several reasons for Airbus being interested in building very large aircraft(VLA) like A3XX. As mentioned in the case, Boeing monopolized the VLA market by its 747. But Airbus did not have a product to compete with Boeing`s 747. So Airbus wanted to launch VLA model to take some market share of the VLA market. Actually, Airbus forecasted in 2000 that there would be significant growth in the air transportation industry-an average annual growth rate of 4.9%-so that demand for aircraft could be reasonable. And while the air transportation industry grows, Airbus expected that demand for VLA would also grow. It assumed that all airlines would attempt to maintain market share by adding capacity as demand increased, and by increasing aircraft size when it was no longer feasible to increase flight frequencies, as mentioned in the case. In short, because flight routes or frequencies are limited, airline companies should enlarge its aircraft`s size to maximize the number of customers per flight.
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