다이아몬드이론으로 분석한 BMW

소개글

포터의 다이아몬드 이론을 적용하여 BMW를 분석해 보았습니다.
영어프리젠테이션 자료라서 많은 분들께 도움을 줄 수 있을지는 모르겠지만
쉬운 영어로 풀어놓았기 때문에 해석에 크게 어려운 점은 없습니다.

목차

없음

본문내용

Demand factors
From 50million to 200billion
GNP of one Korean is about 17000$ in 2009
The price of BMW series is surely expensive
high-income people
Wealthy middle aged people
Expansion of target
Catching the middle aged people with sporty concept
For the old aged consumer, BMW makes 7series, luxury sedan
Various campaigns for friendly image to female consumers
Produce Mini Cooper to get young aged consumers
BMW is the attractive brand to many people beyond the age and wealth and sex
Factor conditions
Well trained workers
High productivity
Mines and manufacturing industry worker population is 1/3 Rich production labor
Improved skills of labor
Abundance of natural resource
Germany’s main exports resource is iron
Development of associated industry
ex) Car industry, the metal, steel, and
machinery industry
Different from global producers, producers should have enough funding
Should be aware of the importance of creating its own core technology development capabilities .

참고 자료

없음