LG Telecom 경영전략

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LG Telecom 경영전략에 대한 전반적인 분석, 5forces 모델 포함.

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To Sir/Madam,
In accordance with your interest of sales growth as well as profit increase, we attach our proposal named as “the Wizard of Oz”.
This report has been prepared for the purposes of finding sales boost strategy for LG telecom. Our principal findings and conclusions are set out in the attached report.
Hopefully our suggestion might show a visible way to be successful in your business.
Most sincerely,
Strategic Management Team 3
http://biz2.korea.ac.kr Anam-dong, Seongbuk-gu,
Seoul 136-701 KOREA
Executive Summary
Communication market is a little bit stagnated on its growth, but still it has many attractive factors on its growing. Even though its infrastructure inferiority at the beginning, LGT takes around twenty percentage of market share. But in the current status, LG telecom(refer to LGT) doesn`t seem to get rid of its third place because LGT does not overcome distrust of service quality, but also miss to enter 3G market. To gain the stainable profitability, we suggest that market repositioning with 2 points which are based on LGT’s core competency on service part. First, LGT should strongly focus on the customer value by developing life-close service, introducing integrational killer application and providing exclusive mobile web service. Additionally LGT has to be the No. 1 in 4G market by proactive investment on the infrastructure and might show synergic effects between corporations.
Strategic Management_TEAM 3

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