Royal Caribbean Cruises Ltd 분석
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Royal Caribbean Cruises Ltd 케이스 분석으로 Identifying and Selecting Strategies해당하는 단계 입니다functional, competitive and/or corporate which will help the organization meets its mission and goals as well as address the factors you identified in your TOWS matrix.
complete the Quantitative Strategic Planning Matrix (QPSM) as
TOWS matrix to those which you felt formed the basis of the firm’s competitive advantage. In this part of the course you will be building on information from the Input Stage which included the External Factor Evaluation (EFE) Matrix, the Competitive Profile Matrix (CPM),
등 매트릭스 별로 강점 장점, 단점 약점 등등 분석하고 글을 적어 갔습니다
에이 뿔 맞은 페이퍼입니다
목차
Part1- INTRODUCTIONPart2- IDENTIFY PAST STRATEGIES AND SELECT NEW STRATEGIES
Part3- WHAT HAS HAPENNED TO THE FIRM AND THE INDUSTRY?
Part4- CONCLUSION
Part5- APPENIX
본문내용
This is the analytical evaluation of the strategies of Royal Caribbean Cruises Ltd. The main purpose of this study is to highlight the company’s arrears of strengths and weakness as well opportunities and serious threats for the company. This paper has mainly focused the related years of the case study. At first, the past strategies of the company have been indicated with special reference to the company’s motives and objectives. Then, the new strategies in response to the change in the environment of the cruise industry, including socio-economic factors, have been selected for the company to aid in achieving goals and objectives. QSPM (Quantitative Strategic Planning Matrix) has been developed to indicate the SWOT matrix after the evaluation of EFE and IEF matrices, which has been discussed to indicate the strengths, weakness, opportunities and threats in the company’s strategies. In addition to indication and selection, all of these strategies have beenCONCLUSION
Royal Caribbean Cruises Ltd. has devised some effective and pragmatic policies for its each operation and that is why, the company has maintained its status among the elite of the industry. However, some of its corporate strategies could not produce the forecasted results and produced heavy burden on the financial assets of the company. The company`s strategy of enhancing its number of ships and berths should be appreciated but it was also mismanaged by the corporate management because of heavy investments on such new mega projects. Similarly, the enhancement of the services also accelerated the growth of the company, because most of these services were the new in the whole cruise industry and these types of services attracted many customers from all over the world. Its operational strategies also devised some new plans for the company which also became the major cause for the healthy revenue collections. The leasing policies of the company also
참고 자료
Dittman, M. R. (2005), Royal Caribbean Cruises Ltd. 2005. Case 24. 246-47Royal Caribbean Cruises Ltd., 2005 Annual Report.
Royal Caribbean Cruises Ltd., 2005 Annual Report. 2-7
Royal Caribbean Cruises Ltd., 2002 Annual Report. 1-11
Royal Caribbean Cruises Ltd., 2003 Annual Report. 1-5
http://www.quickmba.com/strategy/
http://www.csuchico.edu/mgmt/strategy/
www.royalcaribbean.com/gohome.doc.
www.cruising.org.
www.iccl.org.
www.moneycentral.msn.com.