이케아(IKEA)의 성공전략 - 항공사에 적용

소개글

스웨덴의 세계적 가구 기업인 IKEA의 성공 전략과 마케팅 전략들을 분석하고 이를 항공사에 접목시켜 항공사의 향후 발전 방향을 검토함.

목차

1. Introduction
2. Overlooks for the company
3. Main services
4. IKEA strategies
5. Takeaways of airline
6. Conclusion and suggestion

본문내용

IKEA’s vision is ‘To create a better everyday life for the many people.’
(1940s) Founder : Ingvar Kamprad aged 17 in Sweden

(1950s) Production of the first IKEA catalogue and advertisement in local newspaper
The first IKEA store in Almhult, Sweden

(1960s) First IKEA stores opened outside Sweden in Norway and Denmark

Overlooks for the company

The IKEA Concept is founded on a low-price offer in home furnishings.

The IKEA Concept makes it possible to
serve the many by providing low-priced products that contribute to helping more people live a better life at home rather than selling expensive home furnishings that only
a few can buy.

참고 자료

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