컨조인트 분석을 이용한 노약자를 위한 접근가능한 주택의 시장 세분화 연구
(주)학지사
- 최초 등록일
- 2015.11.05
- 최종 저작일
- 2015.08
- 11페이지/
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서지정보
ㆍ발행기관 : 한국주거학회
ㆍ수록지정보 : 한국주거학회논문집 / 26권 / 4호
ㆍ저자명 : 이소영, 김지우
목차
I. 서 론
II. 이론적 배경
III. 연구방법
IV. 조사결과
V. 결 론
REFERENCES
한국어 초록
영어 초록
Due to the mass production of housing in Korea, homogeneous current housing may fail to represent residents’preferences, especially for the elderly. The purpose of this study is to identify the preferred properties of consumers foraccessible housing and to examine whether cluster analysis can identify groups of residents with similar accessiblehousing preferences. Using a conjoint method, prospective users can jointly consider all accessible attributes, with costattributes suggested by this study. Four categories (accessibility, safety, convenience, cost), 7 attributes (clear width, leveldifference, installation of grab bars, installation of elevators: only for single house type, non slippery floor materials,safety alarms, service control devices, cost) and 2 levels for each attribute were chosen. A total of 374 questionnaireswere collected through a questionnaire survey method. This study employed ratings-based Conjoint analysis and therespondents ranked each card, which consisted of a set of accessible housing attributes. The data were analyzed usingSPSS 16.0. The findings of this study have identified 3-4 clusters for each housing sub market. Each cluster has adifferent combination of socio-demographic characteristics and residential characteristics, and showed the relative importanceor preference values for each accessible attribute of the segmentation. For the single housing, one group of peoplestrongly preferred installation of elevator. The results suggested that better customization of housing could be moreappealing to the different clusters of residents, providing accessible housing with cost limitations.
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