항공사마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.04.25
- 최종 저작일
- 2012.04
- 16페이지/ MS 파워포인트
- 가격 2,000원
소개글
ContentsIntroduction of JetBlueSTP Strategy4PSWOTJetBlue in CrisisLatest Marketing StrategiesJetBlueNew York-based Airway creating a new airline category based on value, service and style. Serves 61 cities with 600 daily flights. “Highest in Customer Satisfaction Among Low-Cost Carriers in North America“ (2010, J.D. Power and Associates)SWOTSTP StrategySegmentation- geographic variable: Psychographic variable: active and value orientedBehavioral variable: economical and premeditatedPositioningTo bring humanity back to air travelLow cost carrier with amenities (in-flight entertainment, legroom, snacks provided)TargetingBusiness trip passengersSightseeing passengersMiddle class life passengersStudents with tight budgetJetBlue in CrisisFebruary 14, 2007. Valentine day crisis humiliation to no.1 customer centered airline.Is the jetbluene?
목차
Introduction of JetBlue
STP Strategy
4P
SWOT
JetBlue in Crisis
Latest Marketing Strategies
본문내용
New York-based Airway creating a new airline category based on value, service and style.
Serves 61 cities with 600 daily flights.
“Highest in Customer Satisfaction Among Low-Cost Carriers in North America“
(2010, J.D. Power and Associates)
low cost travel with strong customer service
High efficiency
high productivity
weak earning capacity
humiliation of No.1 customer service
efficient crisis management
the perfect no.1 customer service airline
참고 자료
없음